It has already been established that infant formula ads reduce breastfeeding rates (and thus increase formula consumption). Thus, breastfeeding advocates are concerned about this new "Monster Bill" which reduce the marketing limitation to just babies 0-6 months of age. Meanwhile, formula companies are pushing for this because this will allow them to start promoting their product to babies 6 months up AND participate in mother-baby events.
There is currently an online petition to stop the passage of this Milk Code. Meawhile, Arugaan has come up with a comprehensive letter explaining the perils of this new bill and would like to see your assistance to send this to your legislators and to the media. If you have friends who are Congressmen or Congresswomen or are members of their staff or are in the media, please do send them this letter also.
You can click HERE to see the current list of House Representatives. There is a link to "SEND EMAIL" once you get to the page of your Representative.
Read this opinion column by Atty. Rita Jimeno from today's Manila Standard which explains the dangers of the Consolidated Bill. Meanwhile, see below for the statement prepared by Save the Babies Coalition/Arugaan