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Tuesday, March 16, 2010

Spotlight on LATCH and Children for Breastfeeding

L.A.T.C.H. was featured in last Sunday's Philippine Daily Inquirer. I previously posted all about L.A.T.C.H. But in Sunday's piece, you will learn more about the beginnings of the organization. I was interviewed, along with one of the co-founders, Jen CC Tan. I focused on the activities that the newer members participated in while Jen talked about how LATCH was formed and the signature Best Beginnings workshop at The Medical City. Read the full article here.
Meanwhile, in today's Philippine Star, it was reported that Dr. Elvira Henares-Esguerra's Children for Breastfeeding has partnered with MENSA Philippines to "debunk the claims of infant formula makers whose advertisements claim that their products increase a child's intelligence." MENSA signed a Memorandum of Understanding, committing to avoid endorsing or accepting sponsorship from companies of milk formula and other feeding accessories or products which discourage breastfeeding.
I was again reminded of the Mead Johnson advertisement before about how mothers should ask their doctors how their babies can get +7 IQ points. There was no mention of any milk brand but at the bottom right corner of the screen, you can see an A+ logo. It's a good thing I have not seen that commercial air anymore (then again, I don't watch much TV!).
It really makes me wonder how effective BFAD's Milk Code implementation is?

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