According to the Environmental Working Group, "Johnson & Johnson is the first major personal care products manufacturer to take such an important action in favor of its customers' safety." In fact, EWG has a petition to thank Johnson & Johnson for its action.
Thus, when J&J approached me to support their Johnson's Baby Complete Care campaign, I agreed because I do admire them as a company. I am also grateful that they listened to the voice of the consumers, showing that the company is not just out to gain profits but truly wants the consumers to be happy with their products.
Plus they come out with meaningful ads that touch a mom to the core:
When I was younger, my mom kept telling me about how they (my dad and her) would do everything within their power to help us fulfill our dreams and desires. I did not understand this selfless sacrifice before N & E. Like the mom in the Johnson's Baby TVC, everything changes when a woman becomes a mother. There is nothing that we won't do for our children and we will do everything in our power to protect them and give them the best.
|Michelle and baby Peter|
The second mom, Mel Menes, has an admirable advocacy. Even while pregnant with her baby, Mel knew that the chances of her baby's survival were not good because of congenital diaphragmatic hernia. Her baby, Kat, passed on shortly after birth. Despite this, she committed to continue giving milk to other babies who were also in the NICU like Kat. Mel has also been donating milk to the babies of the Human Milk for Human Babies - The Philippines. Mel continues to do this so her baby's memory can live on through her breastmilk donation. You can read her full story in Babymama's Facebook page and watch her interview below.
What sacrifices or things that you have done that you never thought you would be able to do so before you had kids?
Visit the Johnsons Baby Facebook page to learn more about Johnson's Baby Complete Care Diaper System.