The videos are created by Baby-Friendly Council of Newfoundland and Labrador, whose mandate is to protect, promote, and support breastfeeding.
The first video shares "WHY" breastfeed:
Discussions include the importance of local culture and support; the role of grandparents and partners; and the mothers' considerations regarding freedom and confidence. Ultimately, breastfeeding is encouraged for health and convenience. This video may be used to open the dialogue on breastfeeding among pregnant women, their partners and those who may influence them.This second video shares different perspectives and will attempt to answer the question "What Are Breasts For"
Looking at breastfeeding from the perspectives of everyone ranging from young children to grandmothers, childless young women to fathers, this video is ideal for pregnant women and their support partners in a prenatal setting. There is someone for everyone to identify with as we explore the importance of breastfeeding and the risks of formula feeding.
This is the most viewed video in the series and taps celebrities to emphasize how "breastfeeding is the one parenting choice you won't regret."
This celebrity-packed exploration of the choice of breastfeeding is an ideal video for any public event. A must-see for its entertainment value alone, this fast-paced video shares laughs, facts, personal thoughts, song and passion. As a group of celebrities begin by discussing the benefits of formula feeding, the conversation quickly twists.